If you’re like us, you’ve recently logged into your Pinterest account and wondered “what happened to my tick?” – each verified Pinterest Business account a had red and white tick icon next to it. This is still showing up on mobile but will probably disappear very soon.
In a sneaky, under-the-radar change, Pinterest have taken a leaf out of Twitter’s book and moved over to Verified Accounts rather than Verified Websites.
Pinright did some investigating and found that the articles on Pinterest’s help center changed to “Confirm Your Website” rather than “Verify Your Website”. So you’ll still need to confirm your website in order to be eligible for rich pins and analytics, but you won’t have that nice red tick.. unless you’re a high profile brand.
If you’re familiar with the verified accounts on Twitter then you’ll know that the process can be arduous and time consuming. Let’s hope with all the great ways Pinterest handles business, that it won’t be so stressful to get verified.
Looking on the official help article on How To Become Verified, Pinterest say:
Right now we’re not opening verified accounts up to everyone on Pinterest. If you want to help Pinners know you’re a trustworthy source, add your logo as your profile picture and make sure you’ve confirmed your website.
They assure us on the article that this will not affect your search ranking. In fact they say with the new search engine (including autocorrect), pinners will be able to find you more easily.
The reason for the change is that users could find the checkmark misleading which we kind of agree with. Just because a website has been verified, doesn’t mean it’s a credible source.
In answer to the question: “Is my website still verified?” Pinterest say:
Yes—although you may no longer have a checkmark, in our system your website is still confirmed on Pinterest. If you have a business account, this means that still you have access to website analytics, and any Pin from your site will have your logo when someone clicks on it.
So, no need to panic, but time to work that little bit harder on building your brand on Pinterest and earn that checkmark by your name. To find out more on Verified Accounts, visit Pinterest’s Help Article.