Pinterest announced that they’ve reached 100 million users this week. That’s 100,000,000 active monthly members that have pushed Pinterest’s valuation to over $11 billion. Not bad for a company that’s only 5 years old.
Obviously we love Pinterest and no surprises there. The increase they are experiencing is more proof of the power of the platform and how it can benefit business growth. Pinterest themselves attribute their success and expansion to businesses creating amazing content to share. When announcing the new users figures Tim Kendall of Pinterest said
“From the beginning, businesses have been an essential part of Pinterest. Without your content, we wouldn’t be able to share creative ideas for people all over the world to discover. 100,000,000 thanks to you!”
To make that potential even more exciting Pinterest also confirmed that over 70% of those 100 million users don’t just go there to browse. Instead they are saving, clicking, planning and interacting. Making your pins potentially the perfect content marketing partner.
If that wasn’t enough to convince you to get on the Pinterest for business train then consider, the even more compelling figure that
“Searches on Pinterest have grown by 81% in the last year.”
That means with the right keywords and optimisation you can completely own a niche or phrase on Pinterest through search. Most businesses are not even aware of this potential let alone how to put it in place.
Get some of that 100,000,000 user $11,000,000,000 power behind your business and learn how to set up and optimise the perfect account now.