Pinterest is still a big mystery to a lot of Businesses and one thing that can be really off-putting is the thought of having to make original content to pin. You might have an idea of what to repin from other people, but maybe the dimensions, rules and effort of adding another social media platform into the mix is just too much to think about.
How do you know what will look great and what people are most likely to repin? After all, Pinterest is a visual discovery tool so it’s pretty very important to get images right!
In this article we’re going to outline the top 5 tips for making great graphics for Pinterest. As soon as you get these tips into your routine & workflow you’ll be knocking out amazing looks pins that fit with your overall brand image with little effort.
1. Aspect Ratio
We’ll start with the most important first. Pinterest works better with Portrait images, FACT. Landscape images are great too particularly if you’re pinning from a blog article that uses landscape as featured image size.
But for an infographic, product, tutorial or something you really want to go all out on then use portrait to really make it pop. Just think how many amazing pins you see that are longer and narrower?
The recommend ratio for pins is:
- 2:3 to 1:3.5,
- or, if you’re like me and speak in pixels – 600px by 900-2100px.
2. Use Rich Pins
If you haven’t enabled rich pins, do it now! Seriously, if you’re using wordpress, read our How To Enable Rich Pins guide and get it set up right now and come back to this article. If you’re using Squarespace it’s an automatic feature now and really easy to set up too – check our article here.
Rich Pins provide more information on your product, recipe, article etc below the Pin, increasing the chances of that ever so valuable click through.
3. Put your logo or brand somewhere on the Pin
If you can overlay your company logo somewhere on the pin then great, it will increase your brand awareness and even add credibility to your Pin. People know it’s official man!
4. “How To” Pins
If your pin links to a “How To” guide, create a pin with images of the steps outlined in your article. That way people can see a summary of what you’re offering and the visual element will make it seem much more real and ‘doable’ and you’re much more likely to get repins.
5. Describe Your Pin
You don’t just have to have an amazing image, add some text over the image to spell out what your pin is/does. People are likely to read your text in the image before they even see the description. Overlay a title
Bonus Tip: Multiple Images in 1 Pin
Our Brucey Bonus (UK reference, sorry world) is to use multiple images in a tile effect.
- If it’s a product, use different angles or images of it in use alongside the main product image.
- Use Zoom in, or zoom out shots.
- Give people as much info as possible in the one pin so that they don’t have to dig for further info.
They can make a decision there and then to either to click through to purchase or repin and buy later. This one’s especially relevant with the introduction of Buy Now buttons that are coming to Pinterest in the coming months.